Featured Items are primarily selected based on the item''s relevance to the search term or selected attributes. Also, some consideration is given to items sold by stores that have paid for promotional placement at the top of the page. Stores cannot buy featured placement for items that are irrelevant to the search.

Below the Featured Items section, products are listed to show the most relevant matches first based on the search term or selected item attributes. DealTime always allows users to sort the list by price.